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Digital Marketing Lead
Marketing & Communications
Indonesia · Jakarta, Indonesia · West Java, Indonesia · West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
Posted on Jun 29, 2026
About us:
Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.
What you will do:
- Drive Digital Growth
Lead performance marketing, social media, and KOL strategies to increase brand awareness, user acquisition, and revenue. - Own SEO & Organic Acquisition
Develop and execute SEO initiatives to improve search visibility, organic traffic, and lead generation. - Manage Lead Generation & Conversion
Optimize the entire marketing funnel, from campaign execution to website conversion and customer acquisition. - Leverage Data & Analytics
Monitor marketing performance, measure ROI, and provide insights to improve channel effectiveness and budget allocation. - Lead Growth Initiatives & Collaboration
Partner with cross-functional teams to execute integrated campaigns, support product launches, and identify new growth opportunities.
- Bachelor's degree in Marketing, Business, Communications, or related fields.
- 3+ years of hands-on experience in Performance Marketing, Social Media Marketing, and KOL/Influencer Marketing, with a proven track record of driving user acquisition, engagement, and measurable business growth.
- Strong experience in SEO strategy, keyword research, technical SEO, and content optimization.
- Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
- Experience using Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, or similar analytics tools.
- Strong analytical mindset with experience interpreting marketing data and making data-driven decisions.
- Experience conducting A/B testing and conversion rate optimization.
- Understanding email marketing, marketing automation, and attribution models is a plus.
- Excellent project management and cross-functional collaboration skills.
- Strong communication and presentation abilities.
