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Associate Head of Insight
populix
Singapore
Posted on Nov 6, 2025
About us:
Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.
What you will do:
- Oversee end-to-end quantitative and qualitative research projects, including study design, respondent recruitment, data analysis, and the development of actionable recommendations.
- Develop strong, compelling, and competitive research proposals tailored to client needs—based on short briefs or detailed RFPs—including support on costing structures, methodological design, and analytical frameworks.
- Lead and facilitate product development meetings to ensure alignment and progress across stakeholders.
- Ensure full accountability for project execution and timely delivery.
- Maintain overall responsibility for project quality and adherence to research standards.
- Foster smooth, effective, and collaborative coordination across divisions involved in each project.
- Demonstrate the ability to work effectively across countries, supporting regional collaboration when required.
What you will need:
- Bachelor’s or Master’s degree in a human-related field (Psychology, Statistics, or Marketing preferred).
- Minimum 7 years of experience in Quantitative and Qualitative Consumer Insights.
- Strong capabilities in client relationship management, business management, project management, and people management.
- Solid knowledge of both online and conventional market research methodologies.
- Strong expertise in sampling methodologies and research design.
- Proven self-starter with the ability to work independently and proactively.
- Strong understanding of P&L management.
- Demonstrated ability to build and develop high-performing teams.
- Excellent communication and interpersonal skills, including the ability to collaborate effectively with remote, multi-location teams.
- Strong presentation skills.
- Data-driven mindset with excellent analytical and critical-thinking abilities.
- Strong leadership, mentorship, and team-building capabilities.
- Strategic thinker with thought leadership qualities.
- High emotional intelligence.
- Proficient in English, both written and verbal.
- Committed to upholding ESOMAR Codes and industry research standards.
